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Building Your Business With Barter
It’s an eye-opening statistic: 35 percent of all world trade is accompanied by barter, accounting for nearly $700 billion in commerce a year. In fact, the viability of the barter industry and the benefits of membership in a trade exchange have been reported by such authorities as The Wall Street Journal, Kiplinger’s, CBS News, Marketing Concepts,...To Barter, or Not to Barter…
NOTE: This is a great article written by a colleague of mine, Shawn Cressman. It’s very informative and I wanted to share. ENJOY! Elsewhere in the world, bartering is as commonplace as accepting credit cards, and an integral element to almost every business model. Here in the US , predominantly due to the fact we have been...Barter Exchanges Catch On as Credit Tightens
Shawn Cressman, president of Cressman’s Lawn & Tree Care, the business his father started 33 years ago in Bethlehem, Pa., has occasionally engaged in bartering with other outfits over the years. But transactions were usually informal and not necessarily directly tied to the company’s bottom line. These days, though, Cressman sees bartering as a significant way...MBE CAN HELP YOUR COMPANY GROW
As an industry in the commercial market, the concept of trading inventory, business to business, without the use of cash, has skyrocketed. Owners of medium to small businesses are catching on quickly to the benefits of the cashless market and are taking part in the trade. Barter has become such a popular concept because it is...Merchants Barter Exchange is a marketing agency too.
Barter is a resourceful process of transacting business without the use of cash. In organized barter, business members use what they have to buy what they need, with a barter exchange serving as the marketing agency, facilitator and a third party record-keeper. How can a trade exchange be a marketing agency? All the members... |
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